Employee participation in social media continues to raise the blood pressure of employers across the country. In just the last several weeks, there have been several stories involving employees whose online commentary has their employers up in arms.
One story comes from the New York City Ballet. The Wall Street Journal reports that the Ballet will be one of the country’s first major performing arts companies to regulate its employees’ social-media activities. As you may have guessed, the decision to institute a social-media policy did not come from out of the blue. Instead, it was prompted by an employee’s comments.
That employee, Devin Alberda, is a member of the company’s corps de ballet. Alberda, a Twitter fan, has been tweeting snarky comments about the company’s performances, making thinly veiled references to his boss, and posting what many feel should be kept behind the velvet curtain.
According to MyFoxNY.com, the ballet is said to be negotiating a social-media policy with the dancers’ union, the American Guild of Musical Artists. Complicating the negotiations is the fact that the ballet is a public trust, which increases the likelihood that an employee’s comments about it will constitute speech on a matter of public concern.
According to the WSJ, the policy would warn employees that the company may monitor public comments made online. The policy is also said to require employees to include a disclaimer to make clear that their comments aren’t employer-sanctioned. The proposed policy also would prohibit a dancer from sharing information about another dancer’s injury or illness. Finally, the policy is said to prohibit employees from posting photographs of company events. All three of these provisions are excellent ideas that employers should consider when drafting a social-media policy.
Technology for HR manual and HR Laws subscribers tip: Research what you should tell your employees about Twitter online
– Molly DiBianca
Are you struggling with the Twitter (microblog) aspect of your social media policy? Want to know what limitations you can set on employees and what your policies should say? The Technology for HR manual addresses those and many other Twitter-related topics.